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adliterate has been delivering radical thinking for the brand advice business for over a decade. it is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. it takes a radical view in order to solve deep seated problems and it sets its self against orthodoxy in any form. it also aims to be deliberately provocative. because life is more fun that way. subscribe email address follow me on twitter my tweets categories advertising aphorisms rule articles and columns blogging books brands defining posts heroes hhcl/united london inspiration planning politics presentations provocations saatchi & saatchi social media strategy technology the advocate uncategorized archives archives select month june 2018 (1) may 2018 (2) february 2018 (1) december 2017 (1) november 2017 (1) october 2017 (1) july 2017 (1) june 2017 (1) march 2017 (4) december 2016 (1) november 2016 (1) september 2016 (2) august 2016 (1) july 2016 (2) march 2016 (1) february 2016 (1) january 2016 (4) december 2015 (2) november 2015 (2) october 2015 (1) august 2015 (1) june 2015 (2) may 2015 (1) april 2015 (1) march 2015 (1) february 2015 (1) november 2014 (1) october 2014 (2) september 2014 (2) july 2014 (1) june 2014 (1) may 2014 (1) april 2014 (3) february 2014 (4) january 2014 (3) november 2013 (3) october 2013 (1) september 2013 (1) july 2013 (1) june 2013 (2) may 2013 (3) april 2013 (1) february 2013 (2) january 2013 (1) december 2012 (1) november 2012 (1) october 2012 (3) august 2012 (1) may 2012 (5) february 2012 (1) january 2012 (3) december 2011 (2) october 2011 (5) september 2011 (1) july 2011 (1) june 2011 (1) may 2011 (1) april 2011 (4) march 2011 (3) february 2011 (3) january 2011 (1) october 2010 (2) august 2010 (3) july 2010 (3) may 2010 (6) april 2010 (3) march 2010 (1) february 2010 (6) january 2010 (1) december 2009 (1) october 2009 (1) september 2009 (3) august 2009 (3) july 2009 (7) june 2009 (1) may 2009 (2) april 2009 (2) march 2009 (1) february 2009 (1) january 2009 (4) december 2008 (1) november 2008 (4) october 2008 (4) september 2008 (2) august 2008 (4) july 2008 (1) june 2008 (5) may 2008 (3) april 2008 (1) march 2008 (5) february 2008 (4) january 2008 (4) december 2007 (1) november 2007 (4) october 2007 (5) september 2007 (5) august 2007 (5) july 2007 (8) june 2007 (5) may 2007 (8) april 2007 (5) march 2007 (10) february 2007 (9) january 2007 (12) december 2006 (7) november 2006 (9) october 2006 (7) september 2006 (7) august 2006 (7) july 2006 (5) june 2006 (3) may 2006 (2) april 2006 (3) march 2006 (8) february 2006 (3) january 2006 (4) august 2005 (1) july 2005 (1) may 2005 (1) april 2005 (5) march 2005 (11) richard huntington email twitter brands advertising planning provocations articles & columns advertising / planning in praise of passive planning • no comments one of my favourite ads of all time is honda grrr. a wieden & kennedy classic, it’s still fresh and powerful a decade on, albeit the subject matter is a little out of time, as we tend to frown upon diesel these days. as much as the work is lovely,... advertising / articles and columns / provocations we need more ‘non-working marketing spend’, not less • 1 comment there are many phrases to which i take exception. i hate dead metaphors such as “achilles’ heel”. i hate euphemisms that are designed to disguise their true meaning, such as “collateral damage”. and i hate out-and-out lies such as “we will give the £350m we save from the european union... articles and columns / provocations banishing unconscious bias from your planning • no comments to celebrate the 55th series of have i got news for you, the show’s team captains, ian hislop and paul merton gave a now infamous interview to the radio times, a publication not normally used to setting the news agenda. amid a conversation with itn anchor-man tom bradby, the duo... articles and columns / brands / politics can brands help heal the cohesion of divided nations? • 2 comments it’s winter and that means one thing these days. the national health service is in crisis. a perfect storm of seasonal pressure, changing demographics, advances in healthcare and chronic underfunding have conspired once again with predictably disastrous consequences. and yet for all the challenges that the nhs faces, it remains... advertising / provocations we need to think more about advertising • 3 comments adam lury, one of the founders of the late, great and greatly missed hhcl, is perhaps one of our least recognised planning legends. the exponent of a radical approach to strategy that helped make the agency’s work so distinctive in the 1990s, like many great planners, he was also immensely... latest entries advertising / planning / provocations orthodoxy is toxic by richard on dec 2, 2017 • 3 comments all my heroes are equal but george orwell is more equal than others. i’m not taken to affection for old etonian propagandists, after all there are enough of them stuffing the country up at the moment. but i make an exception for george. you may love him for his life-long opposition to totalitarianism but my... advertising / articles and columns / planning the real genuis of ‘and’ by richard on nov 2, 2017 • 2 comments there is one word the advertising industry really hates. in this word lies the root of all perceived evil. it’s only a little word but its sends shivers down our collective spines. the advertising industry hates the word ‘and’. instead, if we are really honest, we much prefer the word ‘or’. we tend to be... advertising / planning no more ‘millennial’ twaddle please by richard on jul 25, 2017 • 7 comments peter mead, the co-founder of abbott mead vickers, had a profound dislike for one particular word. an old school ad man from a modest background, peter had huge respect for the ordinary people that bought his clients’ products. and as such, he absolutely hated those that worked for him calling people ‘punters’. it wasn’t quite... advertising why hire an advertising agency? by richard on jun 28, 2017 • 3 comments david ogilvy famously asked clients of his agency wanting to write their own work, “why keep a dog and bark yourself?” half a century later it appears that for some clients the answer is “who needs a bloody dog?” which brings us to the thorny question of why use an advertising agency at all. one... advertising / planning the year ahead in planning by richard on mar 19, 2017 • comments closed ok so its march and this is rather late off the rank. but better late than never. it just means we have 9 months not a year to sort this stuff out. if 2016 taught us anything, it is that prediction is pointless. it may be desperately tempting, it may feel like a commercial imperative,... provocations / technology who will buy our goods if every job has been automated? by richard on mar 11, 2017 • 1 comment during an early 1950s tour of the recently modernised ford plant in cleveland the president of the united automobile workers union, walter reuther, was shown the latest car construction robots. his over zealous guide turned to him and said “walter how are you going to get all these robots to pay their union dues?” to... brands / planning / strategy have we reached peak purpose? by richard on mar 5, 2017 • 3 comments it’s quite possible that 2016 marked peak purpose. the year in which the idea of corporate or brand purpose reached its zenith from which its grip on the collective consciousness of the business world may slowly wane. you see purpose has a rather patchy rep. for every unilever, celebrated for their commitment to both corporate... planning the seven deadly sins of planning by richard on mar 3, 2017 • no comments recently i was asked to talk to the open strategy group about planning bad habits that should be addressed in 2017. and so i aimed off at what seem more to me as sins than simply bad habits. the seven deadly sins of planning. here is the slideshare from the event, each point illustrated by... advertising / politics 2016 by richard on dec 11, 2016 • 2 comments one of my all time favourite ads is asshole for holstein pils. it was written by robert saville and jay pond jones at ggt and i think it’s by far the best drink driving ad in history. god knows why it’s not on every year. if you are familiar with the ad perhaps you might... advertising / planning anxiety maketh the planner by richard on nov 20, 2016 • no comments “let’s face facts, perce”, as edmund blackadder was constantly saying to his hapless companion, the division of labour in advertising agencies borders on the bizarre. in no other industry is the thinking, creating and doing delivered by different people, with different titles, often in different departments. you don’t see the farmers, the architects or solicitors... brands / strategy why we need to adopt whole puzzle thinking by richard on sep 26, 2016 • 8 comments a while back the good people at admap asked me, along with a bunch of other strategists to contribute to a bumper september issue on the future of strategy. it’s rather long but here it is for your delight. the skills of the strategist are, with the best will in the world, unnecessary. in any... advertising / planning stand up for strategy by richard on sep 26, 2016 • 1 comment the work, the work, the work. that’s the mantra by which we live and die in advertising. good agencies are measured by the work they win and the way that they work. but great agencies are always measured by the quality of the work they make. cdp, bmp, bbh and mother all brought innovation to... older categories advertising aphorisms rule articles and columns blogging books brands defining posts heroes hhcl/united london inspiration planning politics presentations provocations saatchi & saatchi social media strategy technology the advocate uncategorized archives june 2018 may 2018 february 2018 december 2017 november 2017 october 2017 july 2017 june 2017 march 2017 december 2016 november 2016 september 2016 august 2016 july 2016 march 2016 february 2016 january 2016 december 2015 november 2015 october 2015 august 2015 june 2015 may 2015 april 2015 march 2015 february 2015 november 2014 october 2014 september 2014 july 2014 june 2014 may 2014 april 2014 february 2014 january 2014 november 2013 october 2013 september 2013 july 2013 june 2013 may 2013 april 2013 february 2013 january 2013 december 2012 november 2012 october 2012 august 2012 may 2012 february 2012 january 2012 december 2011 october 2011 september 2011 july 2011 june 2011 may 2011 april 2011 march 2011 february 2011 january 2011 october 2010 august 2010 july 2010 may 2010 april 2010 march 2010 february 2010 january 2010 december 2009 october 2009 september 2009 august 2009 july 2009 june 2009 may 2009 april 2009 march 2009 february 2009 january 2009 december 2008 november 2008 october 2008 september 2008 august 2008 july 2008 june 2008 may 2008 april 2008 march 2008 february 2008 january 2008 december 2007 november 2007 october 2007 september 2007 august 2007 july 2007 june 2007 may 2007 april 2007 march 2007 february 2007 january 2007 december 2006 november 2006 october 2006 september 2006 august 2006 july 2006 june 2006 may 2006 april 2006 march 2006 february 2006 january 2006 august 2005 july 2005 may 2005 april 2005 march 2005 © 2010 adliterate . all rights reserved. powered by wordpress . designed by wpshower 683736

URL analysis for adliterate.com

http://www.adliterate.com/2011/01/
http://www.adliterate.com/2016/12/
http://www.adliterate.com/2014/10/
http://www.adliterate.com/2010/04/
http://www.adliterate.com/category/advertising/
http://www.adliterate.com/2017/03/the-seven-deadly-sins-of-planning/
http://www.adliterate.com
http://www.adliterate.com/2018/02/can-brands-help-heal-the-cohesion-of-divided-nations/#comments
http://www.adliterate.com/2005/07/
http://www.adliterate.com/mailto:[email protected]
http://www.adliterate.com/2011/09/
http://www.adliterate.com/2009/08/
http://www.adliterate.com/2018/05/we-need-more-non-working-marketing-spend-not-less/#comments
http://www.adliterate.com/2016/03/
http://www.adliterate.com/category/planning/

Whois Information

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Domain Name: ADLITERATE.COM
Registry Domain ID: 145031464_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2015-04-14T13:20:44Z
Creation Date: 2005-03-04T21:37:48Z
Registry Expiry Date: 2020-03-04T21:37:48Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: 480-624-2505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS1.MAINNAMESERVER.COM
Name Server: NS2.MAINNAMESERVER.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2018-06-12T11:10:09Z <<<

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  REGISTRAR GoDaddy.com, LLC

SERVERS

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  ARGS domain =adliterate.com

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DOMAIN

  NAME adliterate.com

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  CREATED 2005-03-04

STATUS
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NSERVER

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  REGISTERED yes

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